Sega. All that stuff down there is the Dreamcast. Yes, it was all about the Dreamcast this E3. Many of the games were uninteresting, although people were excited by the surprise appearance of Ecco (I didn't see him, personally) as well as the beautiful facial expression demo for Shenmue. I just hope most of the fighting in Shenmue isn't like the dragons-lair style demo they had running.